Lifebuoy

Lifebuoy is a brand of soap which began in England in 1895. It was launched as part of William Hesketh Lever’s goal to promote hygiene in the home and halt cholera in late Victorian England. Through the product itself and its sustainability work with its partners, it is bringing better health and hygiene to a wide and often disadvantaged market. Lifebuoy is produced in Unilever in Cyprus for the UK, EU, US and Brazil markets, in Trinidad and Tobago for the Caribbean market, and in India for the Asia market. Lifebuoy actively promotes awareness of hygiene through social missions.